Networking During the Pandemic

At my first in-person networking event since the pandemic started, instinct kicked in and I stuck out my hand for a handshake and introduced myself. Insert panic and an awkward limp handshake. Are handshakes even a thing anymore? I think I’m sticking with elbow bumps for now but, it’s going to take some deprogramming. Networking was difficult enough for most of us before we added a pandemic to the mix! One thing remains true however, networking and building relationships play a critical role in professional development and job searching. As we continue to navigate the murky waters of COVID, we’ve got to figure out ways to maintain old connections and build new ones.

How do we connect and network most effectively right now? In-person, Zoom, phone? Traditionally, we’d default to networking in-person as preferable and more impactful than a phone or Zoom call. The key differentiator with in-person conversations was the ability to see and respond to more non-verbal cues. Do they seem to be interested? Should I keep talking? Is it time to move on? These questions feel easier to answer when you can see facial expressions, hands, etc. Masks, of course, make these much harder to read. 

Over the past two years when I have been in in-person situations, fully masked and meeting new people, I have often left with a feeling of uncertainty. Without being able to read facial expressions and with masks somewhat muffling tone of voice, it has been more difficult for me to feel confident in my conversations. Perhaps you’ve felt this too? Given the realities of the day, is in-person networking still the best route to go?

It’s a bit of a draw for me. Zoom, WebX, or whatever your virtual meeting space of choice is, offers the opportunity to build authentic connections and more non-verbal cues than networking in-person for the moment. It has also cut-out commute time and makes the logistics issues a bit easier to navigate. And, perhaps we’re just more likely to be happy to help someone new when we can be in our mostly clean leisure wear from the waist down. But, it is nice to get outside of my four walls occasionally and meet someone in-person. Hybrid has been the buzz of 2021. We recommend a balanced approach, one that also aligns with your own health and wellbeing. 

Forbes contributors offered some advice early in 2021 for networking amidst a pandemic, some of which we think is particularly helpful. Our favorite networking advice? Be helpful. Lead your conversations by asking how you can help others, you’ll often be surprised with how willing they are to help you in return. At the end of the day, this can happen on the phone, via Zoom, or in person. Happy connecting!


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